Summary
CampaignIQ is a Databricks-native solution that empowers marketers with AI-driven ROAS forecasting, scenario simulation, and spend optimization. It unifies data, governance, and analytics to improve campaign performance and accelerate decision-making.
What It Does
Unlock smarter media planning with CampaignIQ by Blueprint
Marketing leaders face a new level of complexity when planning and optimizing campaigns across digital, social, and traditional channels. Rising ad costs, fragmented data, and fast-changing consumer behaviors make it difficult to predict return on ad spend (ROAS) and align investments to business outcomes. Teams are often forced to stitch together disconnected reporting tools, spreadsheets, and siloed data sources, limiting their ability to simulate scenarios, forecast impact, and make confident spend decisions.
CampaignIQ by Blueprint is an AI-powered marketing accelerator built on the Databricks Data Intelligence Platform designed to transform how enterprises approach media planning. By unifying campaign data across channels into a governed, analytics-driven workspace, CampaignIQ helps marketing and IT teams move beyond reactive reporting to proactive, predictive planning. Leveraging Mosaic AI and Databricks’ scalable compute and storage, CampaignIQ enables ROAS forecasting, scenario simulation, and data-driven recommendations that guide smarter spend allocation.
By reframing campaign optimization as a data, analytics, and AI challenge, organizations gain the ability to run complex “what-if†simulations, model expected outcomes, and ground their decisions in trusted insights. This not only accelerates planning cycles but also drives accountability between marketing, finance, and IT by connecting media performance directly to business results.
Benefits
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$AI-driven ROAS Forecasting with in-depth Smart Scenario Simulation.
- Intelligent Predictions to guide spending and see what outcomes you can achieve.
- Governed, Trusted, Secure Insights for confident decision-making.
Technical Details
Data Integration
Native API connectors for Google, Facebook, TikTok.
Serverless Backend
Python & Node.js architecture for infinite scalability.
Cloud Hosting
Deployed on secure, multi-region cloud infrastructure.
Enterprise Security
End-to-end encryption. GDPR and CCPA compliant.
